
hi, i'm rachel.
I am a mom of four. I created mom badge from my daily experience as a mom. I have worked full time, part time, and been a stay at home mom.
I've come to realize that being a mom takes everything. I give so much to my kids in thousands of moments each day, some that I choose, most that I don't. in these moments of offering myself I have found a strength and empowerment and on the other side a stronger and more beautiful (even if more tired) version of myself.
being a mom has also been isolating and overwhelming at times. I have truly found that it is often a small thing that helps lift me out of the lowest moments. a friend sharing a similar experience, a listening ear, laughing at how crazy my experience was, or a kind word when things are just really hard.
I decided to create mom badge because I wanted to build a simple tool for other people to reach out to moms in the moments of their lives. whether it is to celebrate the good they are doing, how much they are giving, or helping to carry them through the hardest days.
how the badges are made

it starts with a sketch
it all begins with an idea and a sketch

stitched by hand
each badge is hand embroidered

rendered digitally
and then becomes the badge you see in the app
our belief
we believe in the power to honor mothers in the everyday, raw, beautifully real moments of motherhood. what's most personal is most universal.
every badge represents a shared experience -- a moment that thousands of moms are living right now. when you send a badge, you are telling someone: i see you. i'm here for your race.
